…according to what you shoot
As a portrait photographer that captures all things people (babies, families, seniors, headshots), marketing my business effectively is crucial for gaining new clients and growing my brand. For the longest time, I considered Instagram to be the end all be all for my marketing efforts. What I’ve come to realize is that there are many avenues one can take in regards to Social Media Marketing for your photography business – and depending on what you shoot, they are not all created equal.
But how do you know what to do where? In this blog, we will discuss the three best platforms to market your photography business based on the type of photography you specialize in.
If you’re a Headshot Photographer….
If you’re a Headshot Photographer, and you’re not using LinkedIn to market your business, then you are missing out on a fantastic marketing opportunity! LinkedIn is a social media platform designed for professional networking, making it an ideal platform to promote your headshot photography business. As a headshot photographer, your primary goal is to help your clients create a professional image for their online profiles and business materials. By leveraging LinkedIn’s vast network of professionals, you can connect with potential clients who are looking to enhance their professional image.
One way to promote your headshot photography services on LinkedIn is by creating a strong professional profile. Make sure to include examples of your work, testimonials from previous clients, and a brief overview of your services. You can also join LinkedIn groups that are relevant to your niche, such as corporate groups or professional organizations, to connect with potential clients and promote your services.
Try and post your recent work regularly and offer up valuable tips on how people can get the most out of their headshot session. As a result, you’ll provide value to potential clients establish yourself as a trusted expert on headshots.
If you’re a Family Photographer…
If you’re family, child or baby photographer then you would be remiss if you are not utilizing Social Media Marketing for your Photography Business with Instagram. Instagram is a popular social media platform that provides a visual showcase for your photography services. As a family photographer, your goal is to capture the essence of family life and create lasting memories for your clients. Instagram’s visual nature and engagement features make it an ideal platform for promoting your family photography services.
To promote your family photography services on Instagram, create a business account and start sharing your work. In addition, you can use hashtags, location tags, and engaging captions to increase your visibility and reach a broader audience. You can also use Instagram Stories and IGTV to share behind-the-scenes footage, sneak peeks of upcoming sessions, and client testimonials. By all means, don’t forget to tag your clients in your posts. This is great for encouraging them to share your image to their networks getting the word out about you.
If you’re a High School Senior Photographer…
TikTok is a social media platform that has become increasingly popular among the younger generations, especially high school seniors. As a portrait photographer specializing in high school senior photography, TikTok can be an effective platform for reaching younger clients who are looking to capture memories of their final year of high school.
To promote your high school senior photography services on TikTok, create short, engaging videos that showcase your work and highlight the excitement and emotion of senior year. Use trending hashtags and music to increase your reach and appeal to a younger audience. You can also collaborate with influencers or create challenges that encourage users to share their own high school senior memories and offer helpful posing tips to establish yourself as the expert. By leveraging the unique features of TikTok, you can connect with potential clients and showcase your services in a way that resonates with high school seniors.
So there you have it! Promoting your portrait photography business on social media can be a powerful tool for gaining new clients and growing your brand. By leveraging the unique features of each platform, you can target the right audience and showcase your services to grab their attention where they are hanging out the most. Whether you specialize in headshot photography, family photography, or senior photography, these three platforms can help you reach new clients and grow your business.