No matter how many years you’ve been in business, one thing’s certain: nothing is certain! What I mean is, client bookings ebb and flow. Even if you have “regular” clients, you never know when slower times will hit (hello, covid!). This unpredictability means you have to stay on your toes and maintain good solid business tactics. Today, I’m sharing three ways to attract more photography clients. These tips have helped me build a very strong client base that’s helped my business THRIVE for over a decade.
Attract More Photography Clients with Referral Discounts
When I first started this business, referral discounts were EVERYTHING. I’d ask each and every client if they were referred to me by a friend or family member, and both families would get a small session discount or gift, like a few free 5×7 prints. Minneapolis is an extremely community-oriented, word-of-mouth city. A lot of people who live in Minnesota have lived here most of their lives and have a huge network of friends, so this offer made perfect sense when I needed that initial boost.
Now that I’m more established, I still ask on my inquiry form if they were referred by anyone, but that’s more to have a good starting point for building a relationship and to send a quick “thanks!” email to whoever gave them my name. When a new client comes to my studio, we can talk about our mutual connection and it always works great for getting them more comfortable and relaxed!
Attract More Photography Clients by Thinking Locally
I think most people can relate to this: the power of moms is incredible! In most every community, it’s guaranteed that you can find a local mom group, and they’ll probably have online communities, in-person events, and maybe even a guidebook. I’ve connected with a few mom groups during my years in Minnesota, and even co-created one (@mplsmomtribe)!
I’ve done everything from hosting mini sessions just for the group members to buying an ad spot on the mom groups website. All that work I put in to keep MDP in people’s minds has given me local name recognition to the point where I’m being approached, not the other way around! These days, since my name is known in the community, I’m getting the chance to participate in lots of special projects, like donating sessions to auctions at schools and non-profits and taking headshots for a popular home builders magazine (Parade of Homes). The point is, make sure your name is OUT THERE in your community!
Attract Clients through Advertising
The world of ads can be tricky, but it’s worth the time and money you’ll put into them. Whether you learn about advertising and SEO yourself or hire a pro, this is how you get clients.
When you google, “Minneapolis Family Photographer,” Meghan Doll Photography pops up twice on the first page. This is not by accident! I worked hard for that spot! Facebook ads, promoted Instagram posts, Google ads, and killer SEO on your website are how you’ll get your content seen. Additionally, when you take the time to identify your ideal audience, then you can create targeted ads and web content. This helps you make sure your views will turn into real bookings. Most people searching for “Minneapolis Family Photographer” are looking to spend money on a family session. This is why it’s so important to put in the effort to make sure you’re reaching the right audience.
Tip: If you’re ready to tackle SEO on your own, I can’t recommend Hipreneur enough! Their courses will give you knowledge AND confidence.
Did you notice anything special about these three ideas? They work for ANY type of business! I used referrals and google ads to create a super-successful photography business, but these tips can make any brand shine! Use these tips for your business at any stage, from the first launch to the slow-season slump.
Were these tips helpful? Are you excited to dive deep into your local community and get your name out there? I share tips and tricks like these every week in my newsletter for photographers. So, if you’re ready for even more advice to grow your business, sign up below! GET ON THE LIST.